Wednesday, November 9, 2011
We hear the term “Mary-Jane shoe” often…but what is it exactly and where did the name come from?
According to Wikipedia:
“Mary Jane is an American term (formerly trademarked) for a kind of strap shoe or sandal that typically has low heels, broad and rounded closed toes, and a single-buckle strap across the instep and/or around the ankle. They are traditionally made of black patent leather, although some current incarnations can be in a wide array of colors and leathers.
Mary Jane was a character created by Richard Outcault for his comic strip, Buster Brown, which was first published in 1902. She was the sister of the title character, Buster Brown.
In 1904, Outcault traveled to the St. Louis World's Fair and sold licenses to up to 200 companies to use the Buster Brown characters to advertise their products. Among them was the Brown Shoe Company, who later hired actors to tour the country, performing as the Buster Brown characters in theaters and stores. This strategy helped the Brown Shoe Company become the most prominently associated brand with the Buster Brown characters. The style of shoe both Buster Brown and Mary Jane wore came to be known by her name, Mary Jane.”
At Peter Fox Shoes we design many of our shoes with Mary-Jane straps. Besides providing comfort and security, this style is an attractive method of solving a lot of fit issues. For example, if a woman has a wider foot with narrower heel, it will keep the foot from lifting out of the shoe. If a woman has a low arch, it will keep the shoes from gaping in the middle of the foot.
Mary-Jane’s are also wonderful for Brides. They provide security for outdoor weddings where the ground can often be uneven. They are also perfect for dancing since you don’t have to worry about your shoes coming off. (Especially if trying to navigate a dress with a big train or skirt).
The Mary-Jane style is a classic…we don’t think it will ever go out of style.